If you've been familiar with BASSBOSS from before 2013, you know that we were formerly called BASSMAXX. We've heard a lot of hilarious anecdotes about why we changed our name! Trust us, there were no nefarious intentions.
Simply put, when we applied for a trademark, it came to our attention that another company owned the trademark to MaxxBass. There's even a BASSMAXX for fishermen!
In order to have a trademark all our own, we rebranded to BASSBOSS (and frankly, like it a whole lot better. Same products, same designs, same folks behind the grill cloth. Bwah-ha-ha!